FREE U.S. Shipping for orders over $30

Why Swaddle?

Swaddling is a time tested practice and parents who swaddle their babe notice a difference. Wrapping a babe in a swaddle does more than just keep the baby warm, it also soothes baby with comfort and security.

Swaddling can also improve baby's transition to life outside the womb. During the first few months of life, babies experience a natural startle reflex called the Moro Reflex. This involuntary sudden movement creates a feeling of free-falling, making baby's arms startle up and outward, sometimes giving a gasp of breath and often waking a sleeping babe. A swaddled babe is less likely to wake themselves from the Moro Reflex and as all parents quickly learn, sleep is priceless!